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In 2025, giants like Amazon, Target, Walmart, and Costco are stretching Black Friday into a months-long event, kicking off in October. To actually save money, you need a different approach.
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First, get your strategy straight. Figure out what you actually need, decide on a spending limit, and stick to it. A wish list helps.
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The single-day sale is dead. Now you have to track deals starting in October, followed by pre-Black Friday offers in November, and Cyber Monday events that drag on for days.
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Shop smarter, not harder. Use apps for price alerts and always check prices across different sites. For a less frantic experience, shop during off-peak hours to dodge the crowds.

Black Friday and fall sales are marked on calendars across the US. They signal the holiday shopping kickoff. Starting your Christmas list now is a smart move. You'll find deep cuts on everything from new tech and clothes to stuff for your home. Shopping these sales helps your dollar stretch further, letting you avoid the last-minute holiday chaos. Planning gifts early means less stress. It’s about the thrill of the hunt, scoring deals that make the holidays feel even better.
Sale dates at the largest retailers in the US
Amazon's 2025 Black Friday and fall sales deals start and end dates
|
Sale Event |
Start Date |
End Date |
Notes |
|
Fall Big Deal Days |
October 7, 2025 |
October 8, 2025 |
"Big Deal Days" in early October, acts as second Prime Day |
|
Black Friday Extended Sale |
November 20, 2025 |
December 1, 2025 |
Extended 12-day Black Friday to Cyber Monday shopping event |
|
Official Black Friday Day |
November 28, 2025 |
November 28, 2025 |
The main Black Friday sale day |
|
Cyber Monday |
December 1, 2025 |
December 1, 2025 |
Online-focused big sale day following Black Friday |
|
Amazon Prime Day |
July 8, 2025 |
July 11, 2025 |
Separate major Amazon event earlier in the year |
Heads up for Amazon's 2025 Black Friday and fall sales. Discounts are landing across the board.
Key categories to watch:
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Electronics: Amazon's own gear—Kindles, Fire tablets, Echo speakers. Also smartwatches, headphones, TVs, and gaming consoles from Xbox and PlayStation.
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Home and Kitchen: Think air fryers, robot vacuums, coffee makers. Various kitchen gadgets and household essentials too.
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Apparel and Accessories: Clothing, footwear, luggage, and travel gear from known brands.
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Beauty and Personal Care: Skincare, haircare, grooming products.
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Outdoor Gear and Sports Equipment.
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Travel Essentials: Suitcases, backpacks, accessories.
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Toys and Holiday Gifts: Options for the holiday season.
Mark your calendar. The October "Prime Big Deal Days" kick off on October 7-8. Expect thousands of discounts, plus special lightning deals and deals of the day.
Then, the main Black Friday event starts late November, running through Cyber Monday. It covers the same categories with heavy discounts and limited-time flash sales. The key is to be ready.
Target's 2025 Black Friday and fall sales deals
|
Sale Event |
Start Date |
End Date |
Notes |
|
Early Black Friday Sale |
November 7, 2025 |
November 9, 2025 |
Three-day early Black Friday with up to 50% off popular items, possibly for Target Circle members |
|
Weekly Deals Period |
November 2, 2025 |
December 24, 2025 |
Weekly deals released every Sunday and various daily deals, online and in-store |
|
Black Friday Main Sale Week |
November 23, 2025 |
November 29, 2025 |
Black Friday deals expected to start on Sunday Nov 23, running through Saturday Nov 29 |
|
Thanksgiving Day (Stores Closed) |
November 27, 2025 |
November 27, 2025 |
Stores closed on Thanksgiving Day, but online deals available |
|
Black Friday Official Day |
November 28, 2025 |
November 28, 2025 |
Most stores open at 6 AM, special deals and exclusives available |
|
Cyber Monday Deals |
December 1, 2025 |
December 2, 2025 |
Online-only exclusive deals and flash sales |
Target's 2025 Black Friday and fall sale strategy is set.
They're slashing prices across most departments:
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For tech, expect markdowns on the usual suspects: TVs, headphones, tablets. That includes smart home gadgets, Apple products, and PlayStation 5 consoles. Laptops, printers, and other office accessories will also see discounts.
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The toy section is getting a major push. Look for popular and trending brands, with some toys and games—LEGO, Monopoly—cut by up to half.
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Home and kitchen covers appliances from names like Ninja, Cuisinart, and Nespresso. The sale extends to home décor, holiday trees, and floorcare from Dyson, Shark, and iRobot.
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Apparel focuses on comfort: sweatshirts, sweatpants, fleece, denim, plus adult sleepwear and seasonal accessories.
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The beauty section will highlight trendy skincare sets and cosmetics.
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Travel gear gets a price cut too, with up to 50% off select luggage.
A key offer is for books, movies, and music: a buy two, get one free deal, but you need a Target Circle membership. Those members get first dibs on deals and exclusive offers.
The main Black Friday weekend (November 28-30) will have special three-day deals, with twice as many offers as the previous year. The sales keep going through Cyber Monday (December 1-2), shifting to online-only offers and flash sales.
Walmart's 2025 Black Friday and fall promo date ranges
|
Sale Event |
Start Date |
End Date |
Notes |
|
Fall October Deals |
October 6, 2025 (7 PM ET) |
October 12, 2025 |
Early access for Walmart+ |
|
Black Friday Event 1 |
November 10, 2025 (online) |
November 16, 2025 |
In-store Nov 15; early deals |
|
Black Friday Event 2 |
November 24, 2025 (online) |
November 30, 2025 |
Main Black Friday sale; in-store Nov 28 |
|
Cyber Monday (Event 3) |
November 30, 2025 (online) |
December 1, 2025 |
Online only sale post-Black Friday |
Walmart's 2025 Black Friday and fall sales cover a ton of product categories with serious price cuts.
Expect to find markdowns across the board:
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Electronics lead the charge. Look for TVs, including massive 70-inch-plus screens potentially under $400. Headphones, tablets, laptops, and smartwatches will also be discounted, along with Apple devices. For gaming, hunt for PS5 and Xbox bundles. Games should hit the $30 range, plus accessories.
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Toys from big names like LEGO, Hot Wheels, and Barbie are on the list, alongside ride-on cars. Fashion and jewelry see steep discounts on brand-name shoes, coats, and other items. In the kitchen, air fryers, cookware sets, and small appliances are targets, with many prices plummeting to $50 or less.
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Home goods include bed sheets, vacuums (even Dyson), and essential furniture, all with 50-70% off. Holiday décor like Christmas trees and lights will be part of the events, along with personal care and beauty products.
The sales start early for Walmart+ members on October 6, 2025. Everyone else gets access October 7. These events continue in phases, running right into Cyber Monday in early December.
Costco's 2025 Black Friday and fall sales deals start and end dates
|
Sale Event |
Start Date |
End Date |
Notes |
|
Early Season Sale |
October 31, 2025 |
November 16, 2025 |
Early holiday deals on essentials, electronics, and appliances |
|
Holiday Savings Event |
November 17, 2025 |
December 1, 2025 |
Main holiday sale period with big-ticket items including Black Friday and Cyber Monday deals |
|
Thanksgiving Day Online Sale |
November 27, 2025 |
November 27, 2025 |
Online-only deals; warehouses closed on Thanksgiving Day |
|
Black Friday to Cyber Monday |
November 28, 2025 |
December 1, 2025 |
Biggest deals of the season both in-store and online |
|
Cyber Monday Online Sale |
December 1, 2025 |
December 1, 2025 |
One-day online exclusive deals to close the sale |
Costco is gearing up for its 2025 Black Friday and fall sales. The event is a massive, warehouse-wide affair. Expect multiple waves of promotions, starting in October and running right into early December.
The sale covers almost everything:
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For tech, look for TVs, laptops, and headphones. Home audio systems and tablets are also included.
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Appliances range from small kitchen gadgets to major items.
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Jewelry sees deep cuts on essentials: necklaces, earrings, rings, and bracelets.
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Food and Beverages shift toward holiday gifting with gourmet items and gift sets.
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The sale also features Tires and Auto Accessories.
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Seasonal needs are covered by Clothing and Footwear.
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Home Goods span from bedding and pillows to furniture and holiday decorations.
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Toys and Games round out the categories.
Tips for Smart Shopping
How to prepare for Black Friday shopping: research, budgets, and wish lists

Black Friday preparation is a tactical game. You need a real game plan.
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First, figure out what you're actually after. Electronics? Clothes? Do your homework. Scout different retailers, check deal forums. It's about comparing actual prices. Pro tip: sign up for those brand newsletters. The early alerts are a serious advantage.
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Your budget is everything. Set a hard limit for your total spend. Then, break it down by category. This discipline is crucial. It keeps your spending in check and forces you to focus only on the deals that are genuinely worthwhile.
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Target a specific wish list. Jot down precise items—model numbers, exact colors. This cuts through the sale chaos. Keep the list accessible and tweak it as new deals surface.
A prioritized game plan lets you snag top offers on must-haves instantly. It also clarifies whether a mediocre deal is worth it or an easy pass. Solid research, a fixed budget, and a sharp list create a real Black Friday strategy. The payoff is actual savings and a far less frantic day.
The best times to shop for maximum discounts and avoiding crowds

Want the best Black Friday deals while avoiding the worst crowds?
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Timing is everything. Start early—many retailers drop serious discounts online days or weeks before the actual event. These early-bird specials let you snag great prices without the day-of chaos.
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Prefer stores? Hit them on weekday mornings, right at opening. It’s far calmer. You can actually browse and grab items before they sell out. Skip the weekend afternoons and evenings unless you enjoy long lines and packed aisles.
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Don’t forget Cyber Monday. It’s the prime day for online deals, with no physical store competition. Plus, many sales stretch into the following week. These “Cyber Week” offers are a quieter window for scoring reduced prices.
In short: shop online early, hit physical stores on weekday mornings, target Cyber Monday, and watch for extended sales to get top discounts and a smoother experience.
Using apps and websites for deal alerts and price comparisons

For Black Friday, deal-tracking apps are a game-changer.
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Set an alert for something you want. The app pings you immediately when the price falls. That’s your edge for grabbing the item before it can sell out.
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Price comparison sites are just as crucial. Type in the product name or just scan its barcode. You’ll get a list of prices from various retailers, side-by-side. This approach saves you serious legwork and prevents overpaying. You can also check if the "sale" is legit or if you should hold off for a better price later.
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Don't sleep on the loyalty apps for your favorite stores. They hook you up with exclusive discounts or early access. Those digital coupons layer onto existing sale prices.
Combining these tools cuts through the noise. You know exactly what you're doing, so you can navigate the Black Friday madness with way more confidence.
How to Make the Most of Fall Sales Beyond Black Friday

Fall sales extend well beyond Black Friday. The entire season is full of saving opportunities.
Watch for other events. Cyber Monday delivers online offers; many retailers run Veteran’s Day discounts. These are your chance to jackpot deals on electronics and clothes.
Shopping these promotions strategically also sets you up for the holidays. Stacking savings from various fall deals means you can buy gifts early. You beat the December rush. Prices are often lower, too. The season is also perfect for a wardrobe refresh with seasonal pieces or upgrading home essentials before winter hits. Target the right sale and cash in.
Stick around after Black Friday. Cyber Week follows. It’s a chance to snag items that sold out during the initial chaos. Distributing your shopping across both periods nets deeper savings. The whole process is less frantic than the main event.
❓FAQ❓
❶ Can Black Friday deals be found outside of large retailers?
Sure. Many local shops run solid Black Friday and holiday sales. They often stock one-of-a-kind or handmade items. Supporting these businesses adds a different kind of value.
❷ Are there strategies to avoid impulse buying during extended sales?
Dodge overspending and impulse buys by setting a clear budget and sticking to a prioritized list throughout the long sale period.
❸ How do return policies vary during the Black Friday season?
Holiday sales might extend return windows. Still, verify each retailer's policies. Pay close attention to clearance or short-term offers.

















